Ecommerce Guides

Let us help you build & maintain your store.

Selling online can be overwhelming to say the least. Volusion is dedicated to providing the most useful guides, tips and tricks for ecommerce websites. Whether you are just starting out or ready to take your online store to the next level, we’ve put together all the ecommerce materials you need to be successful.
Webinar
'Tis the Season to be Selling: A Guide to Your Best Holiday Sales EverBlack Friday and Cyber Monday are the two most crucial days of the year for online merchants, and now’s the time to start preparing your store for success. Volusion has teamed up with PayPal for a special holiday-prep webinar where we’ll explain how to prepare your Volusion store and supercharge your marketing efforts for your most profitable holiday season ever!
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Blog article
10 Best Practices for an SEO-Savvy Ecommerce StoreFollow these SEO best practices as you launch your ecommerce website to increase your store's organic traffic and online visibility.
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Blog article
10 Cheap and Easy Ways to Perform Ecommerce Market ResearchWondering how to get started with your market research? We’re here to help with ten ways to develop an understanding of your industry and key demographics.
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Webinar
10 Proven Ways to Increase Sales ConversionVolusion’s online experts provide 10 proven ways to help grow your online store’s revenue.
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Webinar
10 Secrets for Holiday Sales SuccessWhether this is your first holiday season or you're a seasoned vet, we have valuable tips and secrets for you to implement as you ramp up to the holidays!
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Blog article
10 Tips for Optimizing Your PPC Landing PagesOptimizing landing pages for your (PPC) campaigns will drive more conversions for your online store. Check out these best practices on how to improve your PPC landing pages!
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Webinar
10 Ways to Skyrocket Sales to Your Ecommerce StoreLearn the basics of marketing your new online store! From search engine optimization (SEO) and PPC to Google Shopping feeds management and social media, register to see how you can use these strategies to boost visibility, drive traffic and make more sales.
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Guide
101 Ecommerce Tips to Boost Holiday SalesUse these tips to get into the holiday game and make this season the most profitable yet.
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Webinar
101 Ecommerce Tips to Boost Holiday SalesTips to prep your online business for this year's busiest selling season
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Infographic
11 Features of a High Converting Landing PagePut your landing pages to the test with our infographic of best practices to boost your online store.
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Blog article
3 Easy Ways to Create a Good (And SEO-friendly!) FAQ PageA well-written FAQ page has two functions: it's a sales tool and it provides valuable SEO content. Find out how to create one here!
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Blog article
3 Simple Tips for Site Navigation and Category StructureThe structure of your online store can go a long way toward building trust with your customers, not to mention staying in Google’s good graces.
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Video
4 Ways You're Screwing Up Your 404 PageLearn four common errors we see on clients’ sites
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Video
5 Behind-the-Scenes Requirements for Solidifying Your BrandLearn how to solidify your brand better than ever before.
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Video
5 Crucial Steps to Starting a Successful Affiliate Marketing ProgramLearn how you can have an army of salespeople battling to sell your products.
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Video
5 Holiday Shipping Tips to Keep You Off the Naughty ListLearn how to get your products out the door, cheaper and faster than ever.
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Video
5 Ideas to Convert More Online Holiday SalesLearn steps you should take to prepare for holiday shopping
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Infographic
5 Major Ecommerce Trends in the USCheck out our quick and easy infographic for some exciting statistics that are fueling our industry
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Blog article
5 Online Marketing Best Practices for Local BusinessesDo you currently have a local store and are thinking of selling online? Keep in mind these internet marketing best practices as you expand your business.
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Video
5 Reasons Why Ecommerce is Growing at a Breakneck PaceLearn five of the biggest factors positively impacting the online marketplace.
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Video
5 Secrets to Researching SEO Keywords Like a ProLearn five of the biggest secrets that professionals use when conducting SEO keyword research.
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Video
5 Tactics to Combat Negative Customer ReviewsLearn five favorite tricks to turn a negative review into a positive.
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Video
5 Things You Should Know About Keyword Stuffing and SEOLearn how often you should use certain keywords within your content.
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Video
5 Things You Should Know Before Buying an SSL CertificatePicking the right SSL certificate is an easy choice once you understand these important details.
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Video
5 Things to Look for When Choosing a Web DesignerMatt shares his top 5 tips to help you choose a talented designer for your business and budget.
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Video
5 Web Design Elements that Make Your Site Look Old SchoolLearn how to keep your site looking fresh and clean so it draw in customers and increases conversions.
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6 Ways Remote Workers Can Highlight Their Leadership PotentialJust as in-house workers have aspirations to grow within a company, so do those working remotely. Learn more about effectively working from home here!
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Webinar
7 Deadly Sins of Ecommerce SEOTo climb the search engine ladder, our SEO team has identified 7 major mistakes your site might be guilty of.
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Blog article
8 Painless Ways to Turn User-Generated Data Into ProfitFrom Google Analytics to Volusion's own admin reporting feature, learn how to best improve your business and marketing tactics for the new year.
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Guide
A Guide to Choosing What Products to Sell OnlineEverything you need to know to pick the right products to sell online.
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Guide
A Guide to Owning Your Online Store vs. Selling on EtsyEnsure that your new ecommerce site is set up for wild success.
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Infographic
A Higher Converting Add-to-Cart ButtonFor best practices from some of the world’s top ecommerce sites, check out this handy infographic.
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Blog article
AdWords 101: A Bidding Guide for Ecommerce MerchantsEffective Adwords bidding is an essential part of your online marketing strategy. Read our detailed guide to learn how to manage ad bidding on your store.
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Blog article
All You Need to Know About PPC Quality ScoreRunning a pay-per-click campaign in AdWords can be stressful, especially if Google determines that you have a low quality score. We're here to help!
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Webinar
An Introduction to the Volusion PlatformJoin us for an introduction to Volusion's user-friendly, robust and intuitive ecommerce platform to learn how you can start selling online today.
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Webinar
Asking the Right Questions: How to Use the Scientific Method to Succeed with Shopping FeedsLearn the five scientific method steps to take to ensure your Shopping Feeds are set up for success.
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Case Study
Basecamp Closeouts Shopping Feeds Case StudyAfter Volusion's Shopping Feeds experts helped Basecamp Closeouts refine their Shopping Feeds campaign, 71% of all revenue came from Feeds! Learn what worked for them.
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Blog article
Better Together: The Best Font Pairings for EcommerceLearn about the best ecommerce font pairings to use on your online store.
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Webinar
Black Friday & Cyber Monday Survival GuideKey insights on customer buying behaviors, astounding ecommerce statistics and tons of tips to help you sell more.
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Case Study
Boat Lift & Canopy Advanced SEO Case StudyBoat Lift and Canopy provides high-quality boat canopy materials to keep boats lasting longer. Learn how Volusion's SEO services helped them improve transactions and boost their sales!
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Webinar
Building a Successfully Sustainable Social StrategyFrom picking the right channels to building your fan base, learn to make the most of social commerce.
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Webinar
Category Page Optimization: Techniques for SuccessThe Do’s and Don’ts of Category Page Optimization for SEO & PPC
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Case Study
Clothes to Perfection Shopping Feeds Case StudyA 2,450% ROAS (Return on Ad Spend)? We can do that! Learn how our Shopping Feeds team helped Clothes to Perfection boost their revenue for an exceptional sales season.
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Blog article
Creating Marketing-Friendly Product NamesYour product names carry beyond your product and category efforts, and carefully crafted titles can have a remarkable influence in your SEO, PPC and channel marketing efforts. Our specialists guide you through your top product naming considerations.
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Webinar
Creating a Custom Social Media Plan That ConvertsJoin our panel of experts for a how-to guide in creating a customized social strategy for your online business.
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Infographic
Cultivate Your Audience & Drive Engagement on Social MediaHow to customize your content for each social media channel and yet create a unified brand experience.
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Infographic
Cultivate Your Facebook Audience & Drive EngagementGet tips that can help you double your likes, discover customer insights and keep your audience involved.
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Infographic
Cultivate Your Pinterest Audience & Drive EngagementHelping ecommerce store owners to effectively use Pinterest and succeed on the fastest growing social media network.
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Infographic
Cultivate Your Polyvore Audience & Drive EngagementThis image-based social media platform is great for stores focusing on fashion, beauty and home.
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Infographic
Cultivate Your Twitter Audience & Drive EngagementTips for doubling your relevant content, making your tweets more searchable and doubling your audience engagement.
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Blog article
DIY Responsive Design Part I: HTML Elements and TagsIn part 1 of our 3-part series, we introduce you to HTML elements and tags and show you how to use these to create responsive design pages on your website.
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Blog article
DIY Responsive Design Part II: Designing with BootstrapIn Part 2 of our 3-part DIY design series, we share how your business can utilize Bootstrap to create responsive pages for your online business.
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Blog article
DIY Responsive Design Part III: CSS and Image Best PracticesIn the last part of our DIY responsive series, we review CSS and image design best practices to help you create effective pages for your online store.
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Guide
DIY SEO Guide for EcommerceLearn on and off-page SEO best practices to implement today to drive traffic to your website.
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Webinar
Demystifying SEO for Ecommerce: Your Top SEO Questions Answered​
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Blog article
Demystifying the H1 TagH1 tags can be a tricky topic to understand. Luckily, we have a basic guide to writing the most SEO-friendly H1 tags for your site. Read it now!
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Webinar
Design Best Practices and Tips for the Holiday SeasonLearn the best and the worst design practices to keeping your site current.
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Blog article
Design Terms To KnowIf you're working on your site's design but are feeling lost in design lingo, check out our design glossary, created by one of our own designers!
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Blog article
Design Your Way to Better SEOFollow these simple steps to ensure that your web design is benefiting your SEO efforts.
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Video
Designing Your StoreDiscover how to make your site look more professional with a new theme design and an eye-catching homepage image.
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Blog article
Discover Ecommerce Opportunities With Google AnalyticsGoogle Analytics collects a staggering amount of valuable information about your site. Read on to find out how to use it for ecommerce success!
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Guide
Dropshipping Ecommerce GuideDropshipping is a viable fulfillment method for retailers of all sizes.
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Blog article
Earn Trust, Sell More: Become a Google Trusted StoreThe only thing more important than an enjoyable shopping experience is a secure shopping experience. Become a Google Trusted Store and start selling more.
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Webinar
Ecommerce Boot Camp: Start Your Online Store in 60 MinutesLearn how to turn your idea or startup into a successful online store.
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Video
Ecommerce Conversion Killers (And How to Stop Them)You may be killing your conversions without even knowing it. Check out this video for my five biggest no-nos.
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Blog article
Ecommerce Font Pairings that Look Good TogetherRecommended font pairings for ecommerce websites. By using attributes like color, size, weight and classification you can create a pairing of “opposites.”
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Webinar
Ecommerce Predictions for 2015A recap of last year's top events and bold predictions for 2015.
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Blog article
Effective B2B Marketing Strategies for Online BusinessesLearn more about the most impactful B2B marketing strategies to use for your online store. From SEO to site design, get the scoop on B2B best practices.
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Video
Establishing Your BrandGet the scoop on registering a domain name, setting up company email accounts, and creating a logo.
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Guide
Field Guide to Ecommerce ConversionsConvert more visitors into customers—and more customers into returning customers
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Blog article
Five Quick SEO Tips for Optimizing Your Product Descriptions calability: Growing Your Goods from Guppies to GoliathOptimize your product descriptions with these five tips and best practices from our SEO experts
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Webinar
Forecasting Ecommerce Trends in 2013Insights on what you can expect in technology and consumer behavior this year
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Free Graphics
Free Graphics for Your Holiday SaleOur expert team of designers has created just the graphics you need to promote your special deals and specials.
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Free Graphics
Free Graphics for the Fall HolidaysGet fall-ready with free graphics from our expert team of designers
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Free Graphics
Free Holiday Images & Graphics for Your Online StoreSpread holiday cheer with free holiday images created by the Volusion Design Services team!
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Free Graphics
Free July 4th GraphicsGrab customer attention with free graphics from our expert team of designers.
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Webinar
Free SEO Advising | Volusion SEO LiveJoin Volusion’s SEO Live for free SEO advising and open Q&A with Volusion’s ecommerce SEO specialists.
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Free Graphics
Free Valentine’s Day GraphicsTreat yourself this February with these free Valentine’s Day graphics for your online store.
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Free Graphics
Free Valentine’s Day ImagesOur Design Team is excited to share these free Valentine’s Day graphics.
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Guide
Getting Your Ecommerce Store Ready for the HolidaysLearn how to make this year your best holiday season yet!
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Video
Getting to Know Your Volusion AccountLearn about the tools in your MyVolusion account, then explore the main sections of your store’s Admin Area.
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Video
Going LiveWatch and learn how you can browse your store as a shopper would, while testing the checkout process along the way.
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Guide
Google Trend Report & SEO StrategyGet the lowdown on Google's most striking updates in this expert report.
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Case Study
Halo Headbands Advanced PPC Case StudyLearn how Volusion's PPC team helped Halo Headbands evolve their PPC campaign into a powerhouse for sales and conversions, increasing their PPC revenue by 824%!
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Webinar
Hidden Horrors to Avoid in Your PPC CampaignsA live webinar that reveals the ten most common mistakes in PPC campaigns.
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Video
How Online Credit Card Processing WorksGain a better understanding of how online credit card processing works.
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Blog article
How To Diagnose a Site Organic Traffic DropHas your ecommerce site's organic traffic recently dropped? Not sure how to fix it? Check out this how-to for some tips to diagnose what's going on!
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Video
How To Write A Killer Ecommerce Return PolicyLearn how to write a headache-free return policy.
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Blog article
How a Small Business Can Succeed on YouTubeIt's surprisingly easy for a small business to craft video content that your audience really engages with. Learn more here!
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Blog article
How to Amplify Your SEO StrategyGet all the info on social signals, authority and relevancy from one of our Search Marketing Specialists.
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Blog article
How to Choose Social Media Channels For Your BusinessShould I use social media for business? Which are the best social media channels for me? The short answers are yes - read more to find out why!
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Blog article
How to Curb Abandoned Carts with Multiple Payment OptionsAbandoned carts are an unavoidable facet of the ecommerce world. Here are some easy ways to curb cart abandonment!
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Video
How to Deal with Trolls on Social MediaLearn how to keep trolls at bay while helping your social channels blossom.
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Blog article
How to Design an Online Store LogoAn online store's logo design is critical to the overall brand experience and professional appeal. Here are the important aspects of online store logo design.
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Blog article
How to Grow Sales with Email MarketingLearn all about how to grow traffic and sales to your online store through email marketing!
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Blog article
How to Market Your New Online StoreOur experts will show you the fundamentals of PPC, SEO shopping feed management, social media marketing and much more! Watch now.
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Webinar
How to Maximize Your Search Engine Real EstateNow that the new year’s here, stake your claim to placement on the search engines and drive more traffic to your store! Learn more in our webinar.
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Video
How to Push Customers through the Buying CycleWalk through the most common model of the customer buying cycle.
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Webinar
How to Sell Clothes, Jewelry and Home Goods OnlineLearn effective tips designed for marketing fashion ecommerce stores including clothing, jewelry, accessories and home goods.
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Video
How to Sell More with Facebook AdsWe've got the dos and don'ts, best practices and Facebook advertising tips you're looking for.
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Guide
How to Sell OnlineEverything you need to know about starting an online store.
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Webinar
How to Sell Online with VolusionWe'll teach you the essentials of selling online, using our award-winning software as the basis for success.
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Guide
How to Successfully Switch to VolusionEvery migration project is different, but here are a few basic steps for a smooth migration.
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Blog article
How to Take Amazing Photos of Your ProductsIf you're wondering how you can improve the photos on your ecommerce website, this is the post for you - check out our tips & tool recommendations here!
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Video
How to Write Effective Email Subject LinesLearn how to send your open rates through the roof.
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Blog article
Increase Your Online Visibility With Link BuildingLink building can be kind of a complicated concept, but when it’s done well, the SEO boost it lends to your site is definitely worth the effort.
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Webinar
Increasing Conversions on your Online StoreMaximize your conversions by understanding the science of the shopping experience and buyer behavior.
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Blog article
Inspiration to Implementation: How to Create your First Content CalendarA proper content calendar should be a dedicated map of your future social media or blog posts. Learn more about creating one here!
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Video
Instagram for Ecommerce: What You Need To KnowCheck out the latest video on Instagram to learn how to get started sharing images and selling more products!
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Webinar
Into the Crystal Ball: Bold Ecommerce Predictions for 2014Look into the future on major trends that will impact your online business this year.
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Blog article
Is Email Marketing Right for Your Online Business?If you're wondering whether or not to incorporate email marketing into your ecommerce business' marketing strategy, this post is for you!
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Webinar
Jingle All the Way to the BankHoliday Predictions and Tips for Ecommerce Success​
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Webinar
Jumpstart Your Holiday Sales with Social MediaGet tips on creating an effective social media strategy to boost your brand awareness and revenue during the holiday season.
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Webinar
Keyword HierarchySearch engine optimization is crucial in this digital age. Having high quality SEO-savvy content will ensure better visibility in search results.
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Webinar
Less Pain, More Gain: Realistic SEO StrategiesVolusion’s SEO personal trainers outline easy, moderate and more difficult SEO strategies.
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Case Study
MD Barber Advanced SEO Case StudyHip barber equipment merchant MD Barber used Volusion's SEO services to increase their organic traffic by 45%. Learn about the strategies that launched their success!
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Webinar
Making Sense of Credit Card ProcessingLearn the basics about credit card processing and merchant accounts
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Blog article
Making the Most of Your Store's BandwidthIf you run your online store through Volusion, make sure you check out these simple steps to optimize your bandwidth usage and avoid any extra fees!
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Blog article
Managing Your Store On the GoIf you manage on ecommerce website through Volusion, check out our post on how best to do it from your phone with these top tips!
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Webinar
Marketing Tactics to Build Traffic and Convert to BuyersMaster the most effective marketing channels to build traffic for your site and convert that traffic into sales.
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Webinar
Marketing Your New Online StoreLearn all about PPC advertising, shopping feed management, SEO, social media and email marketing.
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Webinar
Marketing Your Online StoreA Q&A with a panel of experts to answer your biggest online marketing questions.
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Webinar
Marketing for Ecommerce: Live Q&A SEO, PPC, Social & More!Rewatch our free webinar where our experts answer your online marketing questions covering PPC, SEO, Social, Feeds & more.
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Webinar
Maximizing Your SEO Efforts in 2015Craft an effective SEO strategy that ensures the ongoing success of your online business
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Case Study
Medusa Skates Speeds to Online Success: A Case StudyWhat happens when you combine a passionate entrepreneur with a high-octane sport? Nothing less than an online sensation.
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Case Study
Ministry Ideaz Social Media Marketing Case StudyBuilding a brand is tough - but Volusion makes it easier. Learn how we helped Ministry Ideaz grow their audience on Facebook, Pinterest and more - leading to major improvement in social media-driven site visits and a 150% increase in organic traffic!
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Webinar
Missed Opportunities in Ecommerce DesignLearn all about the good, the bad, and the missed opportunities in design.
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Webinar
Move Customers to ConversionMarket your ecommerce site with a variety of tactics that appeal to a broad spectrum of shoppers.
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Video
My Ecommerce Sales are Slow. What the #$!%?Before you freak out, ask yourself these questions to track down the culprit of slow sales.
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Webinar
Optimize with DropshippingJoin experts from Doba and Volusion as they discuss the fundamentals of dropshipping.
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Guide
Owning Your Online Store vs. Selling On EtsyWhen it comes to selling your crafts or handmade goods online, you have an important decision to make: do you list your products on Etsy or sell through your very own online store?
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Blog article
PPC Advertising Tips for Local BusinessesPay-per-click ads is a great way to target and advertise your store to reach your customers based on your location. Get started on local PPC with these expert tips.
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Webinar
PPC Strategies That Can Sink or Save Your BusinessLearn the basics about Pay-per-click marketing
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Blog article
Paid Search Terms to KnowAre you thinking about starting to run your own pay per click campaigns? Or trying to learn more about it? Check out our PPC Glossary to learn more!
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Guide
PayPal Express Checkout's Impact on ConversionLearn more about how PayPal Express Checkout increases sales.
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Video
Pinterest for Ecommerce: Protips for Your Promoted Pin PlanJoin our social media gurus to learn how to turn your Pinterest board into a selling tool with promoted pin advice and other best practices.
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Case Study
Police Tees Advanced SEO Case StudyThis creator of officer-inspired apparel improved their sales by 54% with the help of the Volusion SEO team. Learn what worked for them!
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Case Study
Poplollies Boutique PPC Case StudyPoplollies Boutique is fun, creative beading retailer with a fun, creative audience. Learn how our PPC team crafted ads that resonated with that audience, for a 1,265% increase in PPC clicks since the project's inception!
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Blog article
Post Holidays PPC ChecklistCheck out this post for items that should be on every post-holiday PPC to-do list.
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Blog article
Preparing for Launch: Don’t Forget These Details!If you're about to launch a new ecommerce store with us here at Volusion, make sure you read this post for some valuable tips and reminders!
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Video
Preparing to Accept PaymentsMake your store ready with a payment gateway, merchant account, and SSL certificate.
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Blog article
Preventing Ecommerce Credit Card Fraud: How to Protect Yourself from High Risk TransactionsIt is a great time of year for ecommerce merchants, but it can also be a very dangerous time. Read on to learn how to identify fraudulent credit card orders!
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Video
Processing Your First OrderIt’s time to check orders for accuracy, collect payments and prepare products for shipment.
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Blog article
Product Image Mistakes Google Will Bust You ForHere are the 7 biggest Product Listing Ad don’ts for your product images.
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Blog article
Product Image Optimization Tips for Better SEO and UXProduct image optimization is often overlooked when it comes to SEO and driving ecommerce sales. Here are some great, easy tips to optimize your images.
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Webinar
Product Page Success | Tailoring Your Products for SEO and Shopping FeedsJoin Volusion's Shopping Feed guru, Adam Kirsch, and Ecommerce SEO expert, Kavi Kardos, for a free webinar to help you optimize your product pages and get your website in shape for maximum search engine exposure.
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Video
Putting the Final Touches on Your StoreShare your company’s story and policies, then create new informational pages and link to them from your navigation.
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Case Study
RC Superstore Shopping Feeds Case StudyRC Superstore used Volusion's Shopping Feeds services to transform their Shopping Feeds into a stellar revenue stream. Learn how we increased their sales from Shopping Feeds by 305%!
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Webinar
SEO + PPC: So Happy TogetherJoin Volusion's marketing experts to discover why SEO & PPC are a match made in marketing heaven.
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Blog article
SEO Checklist for SMBsAre you feeling overwhelmed with SEO for your ecommerce store? Download our SEO checklist for an overview of what you should be working on!
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Blog article
SEO Terms to KnowFeeling overwhelmed by all the search engine optimization terms floating around? Check out our SEO Glossary for a complete list to stay on top of your game!
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Webinar
SEO Tips Every Site Owner Should KnowLearn the basics about Search Engine Optimization
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Infographic
SEO for Ecommerce – How to Train for the SEO GamesTo help you race ahead of the competition, we’ve created this infographic to serve as your SEO for ecommerce training guide.
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Infographic
SEO for Ecommerce: Train for the GamesLearn tips about on-page optimization, content creation and algorithm updates to help your ecommerce site excel.
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Guide
SMM GlossaryThis handy glossary covers every social media term you need to know when running an online store.
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Blog article
Scalability: Growing Your Goods from Guppies to GoliathEvery business has the goal to grow larger, but traversing the path along the way can be tricky. Read on for tips on how to scale up your online store!
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Video
Setting Up InventoryLearn how to organize your products, categories, and navigation to help shoppers find exactly what they need.
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Video
Setting Up Tax and ShippingDecide which delivery options you’ll offer your shoppers, then choose tax and shipping settings in a few simple clicks.
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Infographic
Shifting Ecommerce Sales into OverdriveComparison Shopping Engines (CSEs) or shopping feeds, are steering the course for ecommerce.
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Webinar
Shopping Feeds SuccessOur trained specialists have all the information you need to improve your Google Shopping campaigns.
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Webinar
Shopping Feeds Summer School: A+ Campaign TechniquesLearn how to troubleshoot and optimize your campaigns!
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Blog article
Social Media Terms to KnowWhen it comes to using social media for business, things can get a bit tricky! Especially when you don’t have a clue of what certain terms mean, so check out this handy social media glossary!
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Video
Social Media and SEO: The Dynamic Duo of RankingOur informative video will teach you how to use social media and SEO to drive traffic & sales to your online store.
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Webinar
Social Media for EcommerceSimple Ways to Build and Engage Your Audience​
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Blog article
Splash Pages: Great for Comic Books, Terrible for SEOSplash pages may look great, but they are terrible for your online store's SEO. Read this post to learn why and discover alternatives for your business.
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Webinar
Start in September, Sell Through DecemberJoin our team of experts as we tell you how to prepare your PPC campaigns for holiday success.
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Case Study
Tawni Haynes Pay Per Click (PPC) Case StudyTawni Haynes provides high quality, unique clothing for woman directly from the designer herself.
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Video
The 5 Most Important Goals of Homepage DesignThis week's video focuses on making your site as compelling as it can be.
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Blog article
The Art of Using Animation in Your Store DesignKnowing when to use animated effects in your store’s web design is more art than science.
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Webinar
The Building Blocks of Paid Search SuccessLearn about the building blocks of successful paid strategies in Google Adwords, Shopping Feeds, Facebook and Bing.
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Guide
The Handiest Guide to Facebook for EcommerceUse this guide to make sure you’re making the most of Facebook for your ecommerce site.
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Webinar
The Search BarMany ecommerce storeowners have questions when it comes to navigating the complex world of search engine optimization. The Search Bar is an SEO podcast hosted by Adrianne and Jacob, two of our resident SEO experts who will help answer some of those questions.
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Video
The Three Most Simple (and Effective) Business Analysis ToolsLearn three main business analysis tools, designed to help you optimize your business.
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Blog article
The Ultimate Ecommerce Guide for Stores in the Food IndustryGet best practices for design, SEO, social media and more, all tailored specifically to the food industry.
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Blog article
The Ultimate Guide for Websites in the Wedding IndustryWith more brides planning their wedding online, the wedding industry is ripe for ecommerce success.
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Blog article
The Unseen Benefits of Responsive Web DesignAfter exloring the technology, trends and user experience behind the responsive design philosophy, today we explore the invisible benefits to SEO and other marketing campaigns.
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Webinar
Thinking Outside the Box: 5 SEO StrategiesLearn how to amplify your SEO efforts for long-term success.
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Webinar
Time Saving SEO Tips to Drive More SalesJoin Volusion's SEO experts to learn strategies to help boost your site visitors and revenue.
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Guide
Top 10 Comparison Shopping EnginesLearn how to navigate the top 10 CSEs and maximize your shopping feed success.
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Webinar
Top 10 Design Rules and When to Break ThemLearn when to bend, break and follow the rules to help improve your site and grow your business.
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Top 10 Enterprising Cities NationwideThere’s an entrepreneurial boom happening all over the country and a few cities in particular are paving the way for small and medium sized business owners looking to start their next self-owned venture.
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Blog article
Top 5 Benefits of Affiliate MarketingNot sure if affiliate marketing is right for your ecommerce store? Check out our blog post to get the scoop on what it is and what it's good for - read now!
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Video
Top 5 Reasons Why People Follow Your Brand on Social MediaMatt shares the top 5 reasons why people like and follow your brand on social channels.
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Blog article
Troubleshooting The Google Merchant Center: Errors, Warnings and NotificationsEver wonder how to resolve errors, warnings and notifications in the Google Merchant Center? Check out our guide to help you fix these issues.
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Case Study
Tula Hats Starter SEO Case StudyTula Hats needed a boost - and we gave them one! Learn how our SEO team helped them improve their revenue from organic search traffic by 593% with an affordable Starter SEO package.
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Video
Twitter for Ecommerce: How to Market your Brand on TwitterLearn how to use Twitter to promote your brand & reach your target audience in our new video on Twitter advertising and tweet crafting.
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Blog article
Understanding PPC Match Types and When to Use ThemLearn about how pay-per-click match types can help increase the success and efficiency of your paid search campaigns.
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Webinar
Using Google Analytics to Grow Your Business​Volusion’s team of marketing experts teach you how to use data to drive more visitors and revenue to your site.
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Blog article
Volusion Admin Terms to KnowCheck out our glossary of common terms related to the Volusion Platform here!
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Webinar
Volusion SEO Live – Episodes 1-3In case you missed our last editions of SEO Live, be sure to watch the full replay here as Kavi and Jacob discuss H1 tags, keywords and more.
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Webinar
Volusion SEO Live – Episodes 4-6If you missed our most recent editions of SEO Live, watch the full replays here as Kavi and Jacob discuss 301 redirects, link building and more.
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Video
Volusion SEO Tips: Adding SEO to your StoreMeta keywords or on page content: what's more important? Tune in to our SEO basics video to find out!
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Video
Volusion SEO Tips: How To Do Keyword ResearchWatch our video to generate keyword ideas, discover new tools, & learn implementation strategies!
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Video
Volusion SEO Tips: How To Find Blog Post IdeasWriter's block? Get inspired with our video on how to find blog post ideas for your content marketing strategy now!
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Video
Volusion SEO Tips: How To Use Google AnalyticsVolusion's latest video on Google analytics will show how to leverage this powerful, data-tracking tool as part of your marketing and seo strategy.
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Blog article
We Know What You Browsed for Last Month: 6 Tips for Remarketing SuccessRemarketing is a common marketing strategy known to bring customers back to your website. Read to learn how you can take advantage of it for your site!
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Blog article
What is Bounce Rate?Learn all you need to know about bounce rates
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Blog article
When Your Prices Can’t Compete: 5 Shopping Feeds TacticsAre competitors overshadowing your comparison shopping engine campaigns with predatory pricing? Here are 5 shopping feed tactics for success when your prices can't compete.
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Blog article
Your Calendar for Holiday Web DesignGet on the right track with your holiday design preparations with this month-by-month calendar.
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Blog article
Your DIY Product Photography Resource GuideIf you're getting started in ecommerce, you'll want to check out this intro guide to product photos, why they're important, and how you can maximize them.
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