CASE STUDIES - Skinny Shirataki Noodles
Skinny Shirataki Noodles
After working with Studio's Creative Services team on a new design, Skinny Shirataki Noodles experienced an increase in conversions and revenue.
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OVERVIEW
Skinny Shirataki needed a fresh new design to accompany their move to a responsive theme.
What’s the skinny on Skinny Shirataki Noodles? This company sells convenient, gluten-free food products that can replace starchy pastas or rice. Whether customers are looking to decrease their daily carb intake or can’t eat certain foods for health reasons, Skinny Shirataki Noodles provides a tasty alternative backed by hundreds of 5-star reviews.
Website
www.GetSkinnyNoodles.com
Design Package
Custom Design
Customer Since
2014
Primary Goal
Modernize brand & go responsive
Results
+33%
In overall conversion rate
+74%
In revenue
+487%
In mobile conversion rate
"Studio did a wonderful job with our first website, and helped us move seamlessly into a new responsive design recently. They listened to us and delivered a modern look that was a nearly a perfect fit for us on their first try."
Erika Krakker
Since they needed to switch to a responsive theme, Skinny Shirataki Noodles decided this was the perfect opportunity to refresh their brand.
Challenges
New technology and search trends meant the need to go responsive, so Skinny Shirataki Noodles approached Studio for a custom design to modernize their brand. One of the challenges any food company faces is conveying the taste and benefits through images. The site needed to convince shoppers that eating healthy and low-carb doesn’t mean sacrificing flavor.
Our Approach
Armed with conversion best practices knowledge, Studio's Creative Services team suggested a Custom Design package to update the theme’s mobile capabilities and give the site a branding refresh.
Specifically, Studio focused on:
- Large imagery, including lifestyle shots that show the product in a real-life setting
- Emphasizing the company’s positive reviews
- Adding recipes to the homepage to help shoppers visualize the benefits of the products
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